Business Insider’s 2016 Infotainment System of the Year Goes to Audi!

The Audi MMI/Virtual Cockpit won over the transportation team at business insider, making it a no brainer as the 2016 infotainment System of the year. The ability to stay connected in today’s world is essential with the increasing demand for immediate connectivity. According to Business Insider, “A great infotainment system makes car ownership a pleasure. A poor system makes it a chore. Consumers are far more demanding these days than they were just five years ago. And they’re going to get more demanding, as 24/7 connectedness continues to define their lives.”

“Think of this as built-in intuition.” Audiusa.com reports, “The Audi MMI operating system allows you to instinctively manage an array of systems including navigation, entertainment, interior, even ride dynamics on models with Audi drive select. The result is a balance of simplicity, intuitiveness and elegance to enhance your ownership experience.”


Staying connected isn’t the only thing Audi wanted to achieve when designing their Virtual cockpit. They also wanted to provide their driver with the ultimate safety keeping their attention on the road.

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Safety First

According to Business insider, “Of course, not all trends are good ones: Consumer Reports has noted frequent owner complaints about balky infotainment systems; and the issue of distracted driving is of paramount importance.”
“Reliability, ease-of-use, precision (especially when it comes to navigation) and the ability of a system to be operated while driving without endangering anyone were key criteria for our choice — which involved debate and discussion all year long among Senior Correspondent Matt DeBord, Transportation Reporters Ben Zhang and Danielle Muoio, and Senior Transportation Editor Cadie Thompson (Evening News Editor and West Coast car buff Bryan Logan also kicked in his thoughts).”

Source: Businessinsider.com & Audiusa.com

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