Military AutoSource (MAS), in partnership with Harley-Davidson, invited troops on-base from around the world to autograph banners to recognize their service overseas. MAS, formerly known as Exchange New Car Sales, provided bike-themed banners to on-base locations in Europe, the Far East, and Middle East to be displayed and signed.
Once the banners were filled with signatures and messages from our troops, MAS sent them back to Harley-Davidson Headquarters in Milwaukee, where they were a special part of the Veterans Day Wounded Warrior Event. This packed event, with over 200 in attendance, was established to honor the service men and women who have served, and are currently serving, in the United States Military.
Harley-Davidson president and COO, Matt Levatich, kicked off the event by recognizing the Harley-Davidson employees who have served, as well as all of the service members who signed the banners. During the event a raffle was held to raise money and awareness for the Wounded Warrior project, with the lucky winners getting the chance to shave the head of 7 Harley-Davidson leaders.
A local veteran performed the national anthem and the branch songs on his guitar, while the Marquette University Color Guard performed the flag ceremony. Afterwards a Wounded Warrior Project speaker delivered his moving story of service and sacrifice. MAS was very proud to be a part of this great event.
TO ALL THOSE WHO HAVE SERVED AND SACRIFICED SO THAT WE CAN RIDE FREE, WE THANK YOU.