Toyota Wins ‘Best Retained Value” Award From

Toyota took home the top prize when they were named the top non-luxury brand in the fifth annual’s Best Retained Value® Awards.

The award recognizes brands and 2015 models that have the highest projected residual values after five years, based on their average True Market Value® (TMV®) price. Toyota won with a projected 52.4 percent residual value after five years.

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“Earning the ‘Best Retained Value ®’ award is a great honor and a testament to Toyota’s commitment to quality, durability and reliability, all key ingredients for great value,” said Bill Fay, group vice president and general manager, Toyota Division.

Along with winning the brand award, four Toyota models took home prizes in their segments for best resale value, more than any other brand.

2015 Best Retained Value® Awards Model-Level Winners

  • Tacoma Pickup – Midsize Truck
  • Tundra Pickup – Large Truck
  • Highlander – Midsize SUV
  • Avalon – Large Car
Get even more value for your Toyota vehicle when purchase a brand-new vehicle from Military AutoSource with your Toyota military discount!

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