Kelley Blue Book Named Honda ‘Best Value Brand’ for Fifth Time.

In’s 2016 Brand Image study, Honda was once again recognized as the ‘Best Value Brand’.

2016 Honda Civic

The 2016 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study. The study shows how people perceive automotive brands using information gained from over 12,000 in-market new-vehicle shoppers on The study reveals what factors drive a purchase decision and determines brand loyalty and familiarity among shoppers.

“This Best Value Brand award from KBB validates the efforts of Honda engineers and our dealers to offer our customers products with high levels of quality, reliability and value,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda.


2016 is the fifth year that Honda has received the ‘Best Value Brand’ award which is decided by non-luxury shoppers.

U.S. military personnel stationed in Europe can purchase Honda vehicles with exclusive military discounts. Purchasing through Military AutoSource gives customers access to other exclusive benefits, including worldwide warranty coverage, finance assistance, and privileged military pricing.



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