Posted on July 5, 2013 by Paul
Jury awards “red dot: best of the best” for highest design quality of the R8
•Audi A3 and Audi S3 with “red dot” Awards
• Prices accepted interior boss Enzo Rothfuss
With three models Audi wins at this year’s “red dot award: product design 2013″: The Audi R8 convinced the jury with its internationally renowned “highest design quality” and received the top award “red dot: best of the best.” The already award-winning Audi A3 Sportback and the Audi S3 could also score points – they won the “red dot” for its high design quality. Interior chief Enzo Rothfuss took the prices on last night against the red dot gala in Essen Aalto Theatre. He thanked the jurors and the Design Team, “Design is a dynamic process, a development in which we sit together tradition and vision.”
From more than 4,600 submitted products and projects from 54 countries were awarded 22 car models. The jury is composed of 37 experts from 24 countries. The award recognizes besides the aesthetic form and groundbreaking trends and innovations of designers. “Designed and developed he is on a very high level. Its proportions are balanced, it is perfectly balanced and his aesthetic is high-class, “the jury based its decision on the Audi R8.
“To break new ground in design, means first of each design to critically question,” said Audi’s chief designer Wolfgang Egger. “So the design process often resembles a dynamic drive in which it goes up and down. So that innovative design is created, it is important to approach again and again from different perspectives on things and to invent new things, without losing sight of the brand genes. “, The R8 embodies this perfect blend of tradition and vision. The long term result is a design that results in a high affinity and emotional connection with the Audi customers and shaping the future.