The Chrysler brand was named the ‘Best Car Styling Brand’ during the 2016 Kelley Blue Book Brand Image Awards.
The 2016 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study. The study shows how people perceive automotive brands using information gained from over 12,000 in-market new-vehicle shoppers on KBB.com. The study reveals which factors drive a purchase decision and determines brand loyalty and familiarity among shoppers.
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“Receiving this award from Kelley Blue Book reaffirms the Chrysler brand’s long reputation as a leader in design, performance and innovative technology, all at a great value,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “This award is an honor for Chrysler as it is based on consumer perceptions of our brand.”
The Chrysler brand includes the all-new Chrysler Pacifica, 200, 300, and Town & Country.
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